Foap has appointed Mattia Frese as Business Director, strengthening the company’s presence across Western Europe and the Nordic markets.
Mattia brings more than 15 years of experience in digital marketing, advertising and business
development. Before joining Foap, he held senior roles at Meta and spent more than five years at
TikTok, most recently serving as Product Marketing and Partners Lead in the company’s London
office.
At Foap, Mattia will be responsible for accelerating the company’s growth across Western Europe and
the Nordics, while supporting the continued development of its creator marketing, social commerce
and TikTok Shop offering.
During his time at TikTok, Mattia worked with some of the world’s largest brands and agencies,
helping them adopt new advertising products, develop strategic partnerships and drive measurable
business growth. He also supported leading clients in developing their TikTok Shop activities across
Central and Eastern Europe, Southern Europe, the Nordics and the UK.
“Mattia and Foap had the opportunity to work together during his time at TikTok’s London office. We
were consistently impressed by his knowledge of TikTok’s products, his understanding of local
markets and his ability to turn new solutions into scalable business opportunities. His experience
across Meta, TikTok and TikTok Shop will be a major addition to Foap, particularly as we continue to
expand our social commerce capabilities and grow across Europe. This is another important step in
the global development of our business,” said Mateusz Zybaczyński, CEO of Foap
Foap is a global creative agency and production platform supported by a community of more than 4.5
million creators across the US, Europe, Latin America and Asia. The company provides end-to-end
social media services, including strategy, creator marketing, content production, paid media and social
commerce across platforms such as TikTok, Meta and YouTube. Foap employs more than 100 people
and delivers projects for global brands across multiple markets. The company is headquartered in
Warsaw and operates across Europe, the US, Asia and Latin America.
Mattia Frese is a digital marketing and advertising executive with more than 15 years of international
experience across product strategy, marketing, sales and business development. Before joining Foap,he worked at Meta and spent more than five years at TikTok, where he was responsible for go-to-
market strategies, advertising product development and strategic partnerships across multiple European markets. He worked closely with leading global brands and agencies, helping them
accelerate the adoption of new products and generate measurable business growth. He also supported
the development of TikTok Shop for key clients across Central and Eastern Europe, Southern Europe,
the Nordics and the UK. Throughout his career, Mattia has worked across the UK, Spain and Italy,
specialising in digital transformation, data-driven marketing and the implementation of innovative
advertising and commerce solutions.
