Master Perfumer Azzi Glasser reimagines the traditional fragrance wardrobe with PER-FUME, a collection of five-scent Discovery Sets designed around individual character and personal style rather than gender, trends or conventional fragrance families.
The greatest luxury isn’t owning a single signature fragrance, but having the freedom to express every facet of your personality. That is the philosophy behind PER-FUME Discovery Sets, the latest launch from The Perfumer’s Story by Azzi, which invites fragrance lovers to explore scent as an expression of character, individuality and personal style.
Created by internationally acclaimed Master Perfumer Azzi Glasser, the new Discovery Sets offer a curated wardrobe of five fragrances, each designed to capture a different dimension of personality. Moving beyond traditional fragrance categories, gender distinctions and seasonal trends, PER-FUME encourages wearers to choose a scent according to how they feel, who they are or, perhaps, who they want to become.
For over thirty years, I’ve created fragrances that helped actors embody extraordinary characters through scent. PER-FUME opens that experience to everyone, inviting each person to build a wardrobe of fragrance that reflects the many different sides of their individual character and style.” Azzi Glasser
A scent can magically transport one back to memorable moments in time; moments that define us. The uniquely crafted scents by Azzi are precious time capsules that can make every moment memorable.” Orlando Bloom
The concept is rooted in Glasser’s three decades of experience creating bespoke scent identities that capture individual character. Internationally recognised as Hollywood’s Perfumer and the first perfumer to receive an on-screen film credit, she pioneered the use of fragrance as an invisible dimension of character creation, helping actors inhabit some of cinema’s most memorable roles.
Her cinematic creations have included signature scents for Johnny Depp’s Mad Hatter, Jude Law’s Thomas Wolfe and Helena Bonham Carter’s Bellatrix. Elements of these previously hidden scent stories now feature within The Perfumer’s Story collection, offering wearers the opportunity to reinterpret and make them their own.
The five fragrances in each PER-FUME Discovery Set are curated to express different aspects of character, from sensual and creative to charismatic, intelligent and mysterious. Rather than prescribing a particular identity, the collection celebrates the idea that personality is multifaceted and constantly evolving.
The presentation is equally considered. Conceived as collectible objects, the PER-FUME sets draw inspiration from vintage perfume packaging and the pages of Glasser’s personal archive. Handwritten formulations, laboratory notes and expressive ink splashes transform each box into a contemporary interpretation of a master perfumer’s working archive, bringing the artistry and creative process of fragrance-making into the foreground.
The name PER-FUME references the Latin per fumum, meaning ‘through smoke’, recalling the ancient origins of perfume and its enduring ability to transform, evoke memories and tell stories. It is an appropriate starting point for a collection that views fragrance as something deeply personal, with the power to transport the wearer through time, emotion and imagination.
With PER-FUME, The Perfumer’s Story by Azzi challenges the idea that luxury fragrance should be defined by one recognisable signature scent. Instead, it proposes a more fluid and expressive approach to personal perfumery: no trends, no rules and no prescribed identity. Simply the freedom to choose a fragrance that reflects every side of who you are.
Find out more about The Perfumer’s Story here.
